Social Media Blog

LinkedIn’s great ingenuity falls flat on Product & Services Pages

The Spark We have all seen it. Occasionally a Product Manager strikes a spark of genius that persuades their leaders and strategic customers to buy into a grandiose idea that will surely drive revenue and brand recognition through the roof. Resources are thrown into it, marketing is consumed with it, and customers love it. Then…

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LinkedIn Anti-Stalking Feature Implemented

For years I have heard dozens of clients complain about their former boss, peer, or exes (ex-boyfriend, ex-wife) constantly looking at their profile on LinkedIn. Some people just cannot let go of the past and feel compelled to watch every update, profile change, job move, endorsement gained, etc., in an attempt to stay involved in…

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LinkedIn Profile Cloning is Legit!

Have you ever thought to clone yourself on LinkedIn with a second or a third profile? For those who know me, you are probably cringing at the thought of me actually breaking one of my own rules of LinkedIn etiquette. Well, you know me too well because I just don’t do it. But legitimately LinkedIn…

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Developing a Marketing Strategy In 3 Surefire Steps

A marketing strategy determines how, where and to whom, businesses will find the greatest opportunities to generate leads, increase sales or achieve its overarching objectives. Similar to business plans – or business strategies – these range from short to long documents and widely vary in terms of breadth and depth. Here are simple steps to…

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LinkedIn matures as a better Social CRM tool

Last week LinkedIn made huge leaps forward with their already powerful social platform for professionals. The Connections utility on the desktop and mobile apps is now synchronizing in harmony. Plus there are several wonderful features that have improved the simplicity of use with meaningful functionality. The enhancements allow you to quickly create notes, tag, and…

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New to Twitter? #Follow These Tips

When I first joined Twitter, it took some time to figure out how to utilize the efforts of the little blue bird to my best advantage. I knew the basics, but I had difficulties in coming up with things to tweet and gaining more followers to increase my online presence on the site. Nine months…

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Just How Private is Your Facebook Now?

Recently Facebook changed its privacy settings, leaving many users – including myself – wondering what exactly can be seen by whom now and whether these changes are keeping my profile appropriate for work. So I did some research and thought to share what I learned to help you stay on top of your privacy on…

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Endorsements Are Not Recommendations

You got skills! You got connections! You got class! (well…you be the judge on that one) Now what? What am I suppose to do with all these “Endorsements”? Should I reciprocate? Is there some etiquette here I’m missing? LinkedIn’s recent addition of Endorsements – launched in 2011 to promote the Skills & Expertise section of…

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What Recruiters Want From Your LinkedIn Profile

As you search for a new opportunity, consider placing your feet in the recruiter’s shoes for a moment. Ask yourself, “Is this person showcasing his/her full potential to the client? Does this photo offer a positive, warm experience of someone I wish to meet? Can I reach this person immediately without having to jump through…

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College + Internship + Life = Chaos!

Being a college student can sometimes feel like a full-time job. Between completing homework assignments, writing papers, studying for exams and quizzes, and doing assigned reading, all of your free time will disappear if it’s not managed properly. We students also have other commitments, such as maintaining romantic and platonic relationships (yes we have a…

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