Developing a Marketing Strategy In 3 Surefire Steps

A marketing strategy determines how, where and to whom, businesses will find the greatest opportunities to generate leads, increase sales or achieve its overarching objectives. Similar to business plans – or business strategies – these range from short to long documents and widely vary in terms of breadth and depth. Here are simple steps to…

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Company Pages on LinkedIn Gains Simplicity in Details and Discovery

Over two years ago LinkedIn released company pages to allow organizations create a unique page for marketing and branding purposes. Well it appears LinkedIn is making it even easier for marketers and others to monitor and mine through valuable data LinkedIn collects. I will review both from a marketer and general user’s perspective. For marketers,…

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