Apogee provides a variety of services for businesses and individuals.

All social media is not created equally. The key is to understand where your audience is gathering and how to engage them so you achieve your business goals.

As part of our core consulting service, we perform a full assessment to understand what goals you want to achieve, where the gaps are in achieving them, and how social media can fill the gaps (and where it can’t). We then make specific recommendations about a range of social media platforms, strategic approaches to using those platforms, and training where appropriate.

Bottom line – We help companies accomplish their goals by prioritizing and simplifying the use of social media.

Our most successful engagements incorporate the following framework:

  • Clear business goals – We ask questions to understand your goals. “At the end of six months we want to be…here.” 
  • Gap analysis – We assess specific metrics in multiple categories to determine how effectively your company is using social media to meet your goals.
  • Planning – We help you develop a plan with milestones and metrics that lead to success with your business goals.
  • Building The Foundation – We help you make sure your “house is staged” before you invite guests. Every employee offers insights into your company by virtue of their online image. Give visitors a clear, complete, and compelling image when they peek in the windows.
  • Organizational enablement  – We train and certify your employees to have not only the mechanical skills, but the awareness and acumen to execute your social media strategy.
  • Monitoring – Social media is not a discrete event; it’s a journey. As you execute your plan, you’ll need to adjust your course.

Take a look at our consulting and training services below to see how we can help your organization leverage social media to achieve its goals.

Social Media for the Sales Professional

  • Use the power of the LinkedIn® network to build your brand and connect to customers.

Find out more!

Social Media for the HR Professional

  • Lower your total recruitment cost and connect to hard to find talent fast using LinkedIn®.

Find out more!

Social Media for the Business Professional

  • Leverage the power of a connected organization to promote a consistent company image.

Find out more!

For more information, please contact us at info@ApogeeSMG.com or call 919-450-5464.

You are busy. We get that.

But you’ve been an executive long enough to know that perception is reality. Impressions must be managed.

When you connect with someone on LinkedIn®, what’s the image they get of you? Are you like many executives who fill in just the bare bones information? Do you ever get messages that say “Is this the Tyler Smith who used to work at Mid-Sized Technology Solutions Company?” Is the only button you use in LinkedIn® “Accept”?

Do you realize that you can use social media, and LinkedIn® in particular, to…

  • Enhance your personal brand in your company as well as in your industry?
  • Position yourself as an expert in your field?
  • Position your company in a segment or industry?
  •  Promote personal causes or charities?

We can help.

Apogee Social Media Group offers professional executive consulting services in a one-on-one format. These customized sessions provide personal coaching for individuals who want to create or enhance their profile in order to improve their professional exposure or career search, or create a more compelling LinkedIn® presence as part of their personal social media plan.

You have two options to choose from:

LinkMeIn Profile Builder

  • Short on time? With this complete turnkey service we create a personalized powerful and professional LinkedIn® profile for you allowing you to focus on other priorities.

Find out more!

LinkMeIn Coach

  • Need special attention? With this 1 on 1 program you get the personal coaching you need to be great at using social media.

Find out more!

For more information, please contact us at info@ApogeeSMG.com or call 919-450-5464.

Maybe you were laid off. Maybe you left your last job out of frustration.

Maybe your current job is…well, OK…but you really want to find your ideal job—something you are truly passionate about and will enjoy.

Regardless of your current employment situation, if you’re looking for a new job, you cannot afford to ignore LinkedIn®. Leveraging LinkedIn can make the difference in getting your dream job…or being overlooked.

With over 400 million members in 200 countries, including executives from every Fortune 500 company, LinkedIn® is the #1 social networking platform for professionals in the world. Using it effectively can help you stand out as an ideal candidate in a competitive job market.

LinkMeIn for Jobseekers training from Apogee Social Media Group can help you:

  • Build and enhance your online personal brand
  • Use your LinkedIn® profile as a recruitment tool
  • Find new employment opportunities in your target companies
  • Identify the right people to talk to within your target companies
Apogee has created a simple 3-step process to help you use this powerful networking tool.


  • Building a stellar profile is the foundation of showcasing who you are, what your experience is, and the credentials you have earned.


  • Leveraging your professional network is how you gain recognition among decision makers in targeted companies and industries.


  • Executing your social media plan of action develops the perception of you as a subject-matter expert in your industry—making your audience want to listen, watch, and follow.


With experience providing LinkedIn® classroom instruction to over 5000 individuals in career transition, Apogee Social Media Group is proud to offer its new two-part online video training to take you through these three steps.


Click on the training sessions below to learn which one is appropriate for you:


LinkMeIn for Jobseekers – Getting Started

  • Online video course for individuals who are just getting started with LinkedIn®. Great for beginners and novices seeking to learn the basics.

Find out more!

LinkMeIn for Jobseekers – Advanced

  • Online video course for individuals who are familiar with LinkedIn®. Learn advanced features, techniques, and strategies to accelerate you job search.

Find out more!