The “Litter” from Twitter has ceased to flitter

The “Litter” from Twitter has ceased to flitter

Sunday July 1, 2012 will go down in history as the day Twitter and LinkedIn start becoming “anti-social” according the InvestorPlace staff. Seriously?! For the past 2 days I’ve heard nothing but whining and complaining by marketers and developers regarding LinkedIn and Twitter’s announcement that users on Twitter will no longer be able to auto-feed tweets to post on LinkedIn. Accusations of anti-social silencing of the masses and general antagonizing of users have sprung up all over the web.

But why the change? Loyal LinkedIn users have long thrown their hands up in despair at the constant stream of tweets popping up in their update stream. As someone so eloquently put it, “LinkedIn + Twitter = Litter”.

Some of you are probably wondering, “What the heck are you talking about William? Why do I care? After all, that means there’s less chatter to wade through, right? Well I am here to explain that in more detail as I have no interest in playing “verbal tennis” with those complaining of this strategic change.

Prior to July 1st, Linked and Twitter were in partnership to allowing posts and tweets to be shared between each platform. In LinkedIn you could post an activity and share the first 140 characters to go to Twitter by checking a box. And from Twitter you could tweet a 140 character comment and feed your LinkedIn updates by using a simple automated process. Now, the flow of communication has changed. You will no longer be able to post your tweets from Twitter to LinkedIn automatically.

You will still be able to share LinkedIn updates to your Twitter audience via the same check box option below your LinkedIn activity field.

And there’s one more change you need to be aware of – Twitter settings within LinkedIn have changed. You can quickly and easily select where your LinkedIn activity messages go on Twitter. When you click on the down arrow to the right of the Twitter icon you will see this settings menu allowing you to select which Twitter account, assuming you have two or more, is provided the LinkedIn update.

The upside to all this is your LinkedIn home activity feed will be less littered with tweets of negligible value. By making tweeters take additional steps to share their tweets with their LinkedIn compatriots the end result (hopefully) is the tweets you do see in your Linked in activity feed have meaning and add value. After all, it’s great your connections are attending their children’s soccer games or looking forward to a round of golf, but do you really need blast this information on LinkedIn?

To this day, I have 86 people hidden from my LinkedIn home activity page because their tweets used to dominate my LinkedIn update stream with annoying blasts with no value to me. With these new changes on board I can now reevaluate the need to hide their postings. My feed will no longer be cluttered with “Twitter-Litter”.

Whose tweets have you been hiding? Please don’t share by name but by types of individuals and messages. Let us hear how you feel about Twitter and LinkedIn’s recent changes.

About the Author

William Blackmon is founder and CEO of Apogee Social Media Group. His knowledge and experience specific to the LinkedIn platform, has made him one of the most sought after trainers and consultants for individuals, companies, and universities in the area. William is an entrepreneur and open networker willing to accept your invitation to connect if you personalize your message stating how you found his name and what he can do to assist you. Click on picture to send invite.